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Quantitative research
Face-to-face interviews, CATI, CAWI and CAPI — built to capture large-scale, reliable data across diverse respondent groups without losing the people behind the numbers.
Health · Social · Market research across Africa
Research that holds up in the real world.
We design the tools, run the fieldwork and stay with the analysis — so that the decisions made from our work are ones people can live with. Health, social and market research across Africa, delivered by researchers who know the ground they work on.
- JHPIEGO
- TechnoServe Kenya
- ICRH-K
- UNHCR
What we do
We sit with public institutions, NGOs and development groups who are trying to make something work.
Four things we do properly, and have done for more than a hundred projects across ten or more sectors.
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Social & market research
In-depth analysis of consumer behaviour, market trends and industry shifts — the kind of read that gives a business or a programme the confidence to commit.
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Qualitative research
Depth interviews, key informant interviews, focus groups and ethnographies, plus tool translation, transcription, analysis and reporting that turns talk into something usable.
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Training & consultancy
We train our own researcher pool continuously, and train on behalf of clients and other firms in methods, research ethics, sampling, interviewing, quality control and manuscript writing.
Global expertise, local perspective — and a team that lives in the regions we work in.
How we work
We build a team for the question, not a template for the project.
At Research Wise Africa we deliberately assemble diverse teams that pool global expertise with local perspective and insight. We work remotely, lean on the digital tools that let us, and put real weight on partnerships with organisations and consultants in the regions where we operate.
What that gives you is a team of skilled, accomplished researchers who care about the work — and who understand the realities the people in your findings actually live in.
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Start from your decision
Before any instrument exists, we get clear on what you need to decide. The method follows the decision, not the other way round.
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Design for the field
Tools are translated, cognitively tested and piloted with the people who will actually administer them.
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Fieldwork with rigour
Trained local interviewers, back-checks, spot interviews and real-time monitoring — so quality is checked, not assumed.
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Insight that travels
Analysis, clear reporting and a proper handover, so the findings keep their value after the presentation ends.
The qualitative bench
Expert-led qualitative research, method by method.
Tap a method to see how we run it.
In-depth interviews (IDIs)
Our expert moderators work one to one with participants to explore attitudes, behaviours and perceptions, generating the depth that later feeds survey development or stands on its own as evidence.
Key informant interviews (KIIs)
We talk to people with genuine depth of knowledge — practitioners, policymakers, programme leads — to inform strategy and decision-making where the stakes are high.
Focus group discussions (FGDs)
Guided group discussion around a specific topic. FGDs work as a standalone method, as a supplement to other collection approaches, or as one part of a multi-method design that gets you deeper into the issue.
Ethnographies & immersions
Our researchers spend time with participants in their own environment, which is how cultural behaviour and motivation get surfaced — the things a survey question simply cannot reach.
Tool translation & audio transcription
Accurate translation of instruments and transcription of recordings, so data collection and analysis hold together across languages and formats.
Data analysis & reporting
Raw data turned into something people can act on: detailed, plainly written and properly visualised, with the reasoning left visible.
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focus group discussions led
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in-depth interviews and discussions
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research projects delivered
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of clients come back to us
What partners say
The people who have put our work to work.
Working with this team has been a game-changer for us. Their research insights gave us invaluable guidance for our health programmes, helping us shape better strategies for healthcare delivery. Their professionalism and deep understanding of complex issues make them a trusted partner.
The data-driven insights we received have been instrumental in shaping our agricultural development initiatives. Their ability to capture local perspectives and translate them into actionable strategies helped us create real solutions for smallholder farmers.
The qualitative research was thorough, insightful and tailored to our needs. Their team helped us understand the challenges and opportunities in the reproductive health sector, letting us refine our programmes and sharpen our impact.
Their research has been essential in helping us assess the needs and challenges refugees in the region face. Their expertise in focus groups and in-depth interviews gave us rich, actionable data that directly informs our support programmes.
Selected work
Some of the things we have been trusted with.
Health
Over 100 research projects
Across diverse sectors — health, agriculture, public policy and refugee support.
Partnerships
Long-standing partnerships
With JHPIEGO, TechnoServe Kenya, ICRH-K and UNHCR — helping them move towards their goals with data they can act on.
Qualitative
500+ interviews and discussions
Rich qualitative data that has directly shaped programme strategies and policy decisions.
Agriculture
10+ sectors served
Healthcare, agriculture, education, public policy and international development — showing the range of the practice.
Global
Global reach, locally grounded
Projects spanning multiple regions, with findings that stay relevant and culturally sensitive for international clients.
Get in touch
Tell us what you need to decide. We'll tell you what it takes.
Send a note and it lands straight in our inbox — or open WhatsApp and talk to a person. We reply to everything within one working day.
- Nairobi, KenyaWorking across East and Southern Africa
- +254 724 376 215Mon to Fri, 9am – 5pm EAT
- info@researchwise.africaSend us your query anytime
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